The Asian economic crisis also affects Nike since its goods are manufactured in Asia. Stable political climate in most major markets opportunity Expanding free trade policies opportunity Improving government support for infrastructure opportunity Stable political conditions in most major markets present opportunities for Nike to grow its business in these areas.
In relation, the company has opportunities to integrate mobile technologies in its products to capture consumers who frequently use mobile technologies, such as mobile apps and online tools.
The US economy is experiencing a downturn right now. Diet and health are getting more prominence. Rapid technological obsolescence also threatens Nike by putting pressure on the company to increase its product development efforts.
Society Analysis People are more health conscious nowadays.
Nike, fortunately, has been helped by the US policies which enable it to advance its products. As ofit employed more than 30, people worldwide. Nonetheless, this external factor provides opportunities for Nike to integrate advanced technologies in its products. Economic Factors Important to Nike Inc.
The overall results in the sales generated by Nike in athletic footwear, however, remained stable. Public Domain Nike Inc. Consumer purchases are slowing down. Technology Analysis Nike uses IT in its marketing information systems very effectively. There is an accompanying demand for fitness products particularly exercise apparel, shoes and equipment.
Nike applies marketing information systems to the economics of innovation, segmentation and differentiation for most of its businesses. Nike, however, failed to foresee problems brought about by a sweatshop expose pertaining to labor and factory conditions at production locations in Asia.
In the case of Nike Inc. Nike and Precision Castparts are the only Fortune companies headquartered in the state of Oregon, according to The Oregonian.
The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area.China is the largest producer and exporter of shoes and it is also the biggest consumer of footwear by virtue of the size of its population. Overall the footwear production is highly concentrated in Asian market and the consumption in the US and European market.5/5(1).
PEST/SWOT etc Introduction Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler, who started producing shoes in s with the help of his brother Rudolf Dassler.
PEST Analysis. Webbplatskarta. Introduction > - Increase in labor costs and inflation in China - Under Armour shoe sales relies on a consumers discretionary income The opportunities for the athletic shoe industry outweigh the threats.
Although labor, gas and interest rates are increasing, there is greater opportunity for global. Keywords: pest analysis of nike, pestel analysis of nike, pestle analysis of nike Nike is a global brand specialising in the design and manufacture of athletic apparel, footwear, accessories and equipment; it is headquartered in the United States, Europe, and the Asia Pacific Region (Whitehead, ).
A Case Study Nike Swot Pestle Analysis It concentrates and focuses primarily on producing sportswear and athletics products (billsimas.com, ).
But it also holds substantial popularity in the leisure and casual products. Their plants are located in China, Vietnam, South Korea and Thailand.
/5(14K). Pest Analysis Of Athletics Shoes In China. Pest analysis: The following pest analysis has been created for three markets separately. Pest analysis stands for political, economic, socio-cultural and technological environment.
Use of the pest analysis guides our company to work according to the changes taking place in these categories. Moreover good use of the analysis .Download