Even though others are likely to buy the products, Nike focuses on the athlete more than any group of individuals even though it also target on the youth. Nike produces Nike reebok case wide range of sports equipments such as running shoes, sportswear, football, basketball, tennis, golf, etc.
John University, 4. Once the consumers develop the product intimacy, they come to associate their person with the products and will pay whatever price quoted on the products. Currency exchange rate fluctuations can disrupt the business of the independent manufacturers that produce Nike products by making their purchase of raw materials more expensive and more difficult to finance.
So Nike face the risk that fashion trends may change so fast that Nike fails to follow. The shoes implanted memory can keep data about workouts such as average heart rate, body temperature, calories burnt and force of each step. In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through various marketing strategies.
In this way, the price is not affect too much Frank,pp More, the product line is slightly different between Nike and Adidas. All the above show a competent marketing management which can help Nike Keep their top market leaders and keep their competitive advantages. The high premium products are given to a certain distributors while leaving the low priced to be sold at highly discounted price at the retail stores such as Wal-Mart Jeannet J,pp Their competitors are Adidas, Reebok, Puma, and so forth, whilst competition is tighter with the coming of Adidas.
But now the global trends are to be fashion and personality. Now Nike follows the global fashion trends and is well known and popular in the youth culture and hip hop culture to supply some fashion products.
The following recommendations are suggested in a situation where marketing management is competent. This program represents the first time a company has offered mass footwear through the Internet and provides competitive advantages to Nike. Besides that, Nike must increase their awareness of corporate social responsibility to strengthen their image of themselves.
Hence, Nike should Nike reebok case new products to maintain its customer loyalty as well as attract new customer markets. Besides that, Nike also employed a large amount of advertisements through the mass media Goldman S,pp Besides that, the difficulties Nike faced when they competing with Adidas.
For example, Nike outsources their products to developing countries such as China, Indonesia, and Thailand. This might be one of their biggest problems which will enable them take a long time to lead Nike in terms of their market Nike.
Reebok should ensure keeping up a very high level of quality and durability of its shoes. It also had a sure climax during the FIFA World Cup of which it sponsored the wining team Spain and the adiZero F50 which is also an Adidas product had the top scoring boot in the event, lastly, Adidas Football group on Facebook massively increased frommembers to over 6 million members presently.
Therefore, this could hurt the long-term growth of the Nike. However, it should work with major fashion designers such as Calvin Klein to come up with a well stylish product line of shoes meant for active, casual use, gain brand image as an upscale and more cultured shoemaker.
AdidasGroup, It should use this opportunity to carry out precise marketing, by focusing on its segment market which includes the soccer, tennis and athletics teams and probably expand its focus to the up and emerging local teams in the grassroots, because, this group of people are keen about sports and spend time watching them on the TV but hardly get access to them unless they purchase the product themselves.
Nike should increase their market shares through issue new products, competitive pricing strategies, and advertisement and promotions activities.
The line of smart shoes combines a microprocessor or implanted controller, sensors, and tiny motors along with memory and battery. If Nike cannot follow the fitness trends in the market they will face risks of losing market shares.
Besides that, the global economic recession influence the overall business operation in the outsourcing countries.
Nike also should restructure market dominance by separate themselves from the competitors mainly through mass promotion strategies and pricing strategies which make Nike more attractive to customers.
It also will bring risks to Nike when they expand their business globally. Nike is mainly focus on footwear for men and women who between 15 to 35 years old, while Adidas is specialize in footwear for men, women and children between the age of 10 to With each consumer trying to be very creative and unique in their way, Adidas will shift its focus on their consumers from how much they are to pay for the product to how much they can benefit from the product.
Reebok should start a line of well stylish shoes prepared toward women with active lifestyles.The Promise and Perils of Globalization: The Case of Nike Richard M.
Locke MIT Working Paper IPC July Through a case study of Nike, Inc. – a company that has come to symbolize both the benefits and the risks.
Nike and Reebok Case Study essaysInternational Sourcing in Athletic Footwear: Until the 's the major players in the athletic shoe market were Adidas and Puma – both German companies – and Phil Knight decided to start his own athletic shoe company – "Nike".
An Investment Analysis Case Study: Nike This case is a group project that is due on March 28 just before class begins at Format: Each group will turn in one report (sounds obvious, established firms (like Reebok and Adidas) and upstarts (such as Under Armour).
The Reebok insider trading case was an insider trading scheme that took place in and and involved tips from a Merrill Lynch investment banker, confidential information from Business Week and a grand juror, and trades by individuals in both the United States and Europe.
Find great deals on eBay for nike case. Shop with confidence. Nike & Reebok Words | 17 Pages. In the case of Reebok, the former NFL licensed jersey producer, many key decisions must be made to reduce inventory costs in periods of low demand while maximizing profits in periods of high demand for player specific jerseys.
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