Marketers in France have lobbied hard to be allowed to be allowed to use positive lifestyle messages in ads-like emphasizing the importance of physical exercise and a balanced diet-rather than grim health warnings.
The number of overweight children in Europe did not change much from ; then the rate started to creep up during the next 10 years, and it exploded after In Britain, one in five children is overweight or obese, in Spain 30 percent, and in Italy, 36 percent.
How to Write a Summary of an Article? K government inquiry into child obesity last year. The legislatures in Sweden, Finland, and Denmark are all considering even tighter controls on marketing sugary foods.
Across the globe, efforts are under way to slow the march of obesity. But Japanese health officials report that a BMI of 25 or more is already causing high rates of diabetes.
Email Every day, nearly one-third of U. The World The World Health Organization WHO reports that globally there are now more than 1 billion overweight adults and at least million of those are obese, a 50 percent increase in the number of obese people and there are million children under five who are estimated to be overweight worldwide.
In the United States roughly 30 percent of American children are overweight or obese. Global Reaction to Obesity One of the perplexing questions is why the relatively sudden increase of obesity worldwide? The Nordic countries are the most militant about enacting laws to ban or restrict marketing of foods that they consider unhealthy to children, and fighting to extend those restrictions to the rest of Europe.
The document followed a high-profile U. The World Health Organization has warned of an escalating global epidemic of overweight and obesity. They also consumed more daily calories, which likely adds up to about six pounds more per year, the study found.
Super Size Me distributor Tartan Films has retaliated by running identical-looking ads in newspapers promoting the film. In Norway, some outlets sell a salmon burger wrapped in rye bread.
In much of Asia, a Western fast-food meal or a cola is still an occasional treat rather than a daily overindulgence. Moreover France may hope its new law, if not too extreme, will become a blueprint for Europe.
Ireland is a small market, but there are fears that these measures could spread to the United Kingdom and then to the rest of Europe, especially since many advertisers run the same campaigns in the United Kingdom and Ireland.
In Sweden, no salt is added to the food served. But not as you know it. The new study results bolster evidence that fast food contributes to increased calorie intake and obesity risk in children, Yale University obesity researcher Kelly Brownell said in an accompanying editorial.
The company seems to have tried many different approaches to deal with the problem but the problem persists. Discuss the merits of the law proposed by France that would require fasr-food companies either to add a health message to commercials or to pay a 1.
The results are based on children questioned in government surveys from to and Marketers are trying to avert a clampdown with greater self-regulation.
If there is no evidence that obesity rates fall in those countries that ban food advertising to children, why bother? In our view it is entirely wrong to pin all the blame on advertising to children, and we think we have moved to the stage where most government accept this.
Industry experts say the government changed its mind out of fear that strong warnings might backfire, causing anxiety among consumers about eating. Marketers are also keeping an eye on Brazil.
The ominous comparison to cigarettes is increasingly being made in the United States as well. Perhaps the most distressing data come from Asia, where the measure of being overweight used in Western countries may underestimate the seriousness of weight-related health problems faced by Asians.
The highest levels of fast-food consumption were found in youngsters with higher household income levels, boys, older children, blacks and children living in the South.
Snack Food Industry Responses Snack food and beverage companies like PepsiCo have joined the fray along with the fast-food industry. Some opine that fast food portion sizes are partly to blame. In Scandinavia, for example, popular healthy local foods have been added to the McMenu, like cod wrapped in rye bread in Finland.
Explain with the Indian perspective, giving relevant Statistics about the Obesity Problems with Focus on the Teens indulging in Bulimia and the medical issues relating to Obesity like Type 2 Diebetis.
National Chamber of Commerce, which includes fast-food companies, that suggested fast-food restaurants "are not a chief culprit in the fattening of America. In Japan, for example, obesity is defined as a body mass index bmi level of 25 or more, not 30 as it is in Western countries.
Unlike France and Ireland, the United Kingdom is trying a more carrot-and-stick approach, encouraging self regulation with legislation as a last but threatened resort. The key is to translate the hype to real solutions like physical education in schools and parents-the most important role models, according to substantiated research-reclaiming responsibility.
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